03 · Archive
Eleven editions. Scan, then pick.
Newest first. Filter by tag if you only want Build or Leadership. Drop a file to add the next edition.
GA-01
Stop Asking AI to Do Your Old Job Faster
The next leap for builders is opportunity AI: shipping work you previously could not afford to attempt. Efficiency still matters. It will not differentiate you for long.
8 min · Build
GA-02
Ship the Proof: 90-Second Documentaries
You already own the raw materials. Direct a repeatable film pipeline. Trust comes from real faces, one specific outcome, and visible proof. AI cuts. It does not fake the customer.
9 min · Build
GA-03
Clean the Fishbowl
If the fish keeps failing, inspect the water. Coaching the individual harder is often a stall that protects a broken system.
5 min · Leadership
GA-04
Digital Twin, Not Digital Doll
A twin is cited, scoped, and guarded. A doll is cosplay with your name on it. If it cannot show its sources, it is not you.
5 min · Build
GA-05
What-If Machines
Put the argument in a simulation. Shared assumptions beat slide theatre. If demand is half, that should be a button, not a fight.
4 min · Build
GA-06
Playable Marketing for Serious Products
A five-minute game can make a serious product felt, not claimed. Play is a demo format for boring-important B2B, not a rebrand as a studio.
5 min · Build
GA-07
The $50 AI Company
Roles as runbooks beat vibes. Charter the work. A cheap stack is not a company until someone owns the queue, the bar, and the stop rule.
5 min · Build
GA-08
Morning Brief as a Product
A personal chief-of-staff loop is product thinking: inputs, judgment, a shippable artefact. If the brief cannot be acted on by 9am, it is a diary.
5 min · Build
GA-09
Steal the Pattern, Don't Adopt the Head
External harnesses are patterns to steal. They are not a new source of truth. If you adopt someone else's head, you inherit their corpus, their taste, and their mess.
5 min · Build
GA-10
Prose Is Not a Control
Scope-guard in code, not only in AGENTS.md. A brochure that says 'do not' is not a lock. If it can still send, it was never forbidden.
4 min · Build
GA-11
The Paradox of Progress
The responsibility of leadership is to create the conditions in which people can achieve extraordinary outcomes without sacrificing their capacity to sustain them.
10 min · Leadership